It claims that websites need to differentiate between a trusted and untrusted environment (read environment = browsers). Google says that these issues could be prevented by verifying if the request (attempt to access the website) came from the official app or other trustworthy software. It wants to prevent bulk hijacking attempts, bulk account creation, password guessing attempts (password stuffing), and detect compromised devices where the user's data could be at risk. Google also played the security card, claiming that users may get tricked into installing malware that mimics genuine apps like banking apps, which in turn could steal the user's data, identity or runs a phishing attack. This is essentially talking about anti-cheating tools to prevent cheaters from ruining the experience.
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It also quotes other examples, such as players of online games, who may want to know whether other players on the platform are using legitimate software that enforces the game's rules. The document mentions that it is an expensive ordeal for websites to run, and that advertisements help ease their burden, and that ads are meant for humans, i.e. fake interactions (likes, comments) that are used to promote news, posts, products, etc. The Mountain View company points out that users are concerned about the authenticity of interactions on social websites, i.e. Google wants to help websites verify that the visitor to their domain is not a robot, but an actual user. The goal for Web Environment Integrity seems to be to prevent fake interactions on websites, aka bots. your web browser and operating system and their methods to protect user data, intellectual property, etc. It outlines the importance of websites and trusting the client environment they run in, i.e. Google has published an explainer that gets down to the nitty-gritty of its proposal. ADVERTISEMENT What is Google's Web Environment Integrity proposal?
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